Background

Nowadays, there are more and more women who over 30 years old, choose no marriage or get marry later. But this group of women’s parents are worried about their daughters and push their daughters to marry someone as soon as possible in kind of ways.

This video is a commercial advertisement of SK-II, a famous cosmetic brand. It shows that a group of women who should marry someone before they become “old”( 27-year-old or above, and this is a concept that different people can have different definition of it); otherwise, their parents or relatives will push them to keep appointments of blind dates. Some interviewees in this video think the reason of this difference is the gap between the traditional concept and modern concept. After daughters compromised and agreed to go to the marriage corner, which was a place that people have blind dates, even though they were unwilling to go; their parents allowed waiting them find their real love.